How To Avoid An Amazon Account Suspension
Imagine what it must feel like to be an Amazon seller, growing your Amazon business. Imagine all the work you’ve put in to your product research, your sourcing, your logistics, your importing, your trips to the retail stores, the time away from family. You slowly but surely gather momentum. Your work is paying off. You start to climb up your seller’s rank and have a product of two as a best seller.
Then out of nowhere Amazon suspends your selling privileges and doesn’t really give you an explanation other some a vague generic automated email with no real reason as to why they decided to remove and suspend your Amazon selling privileges.
This fear is very rational. It has and continues to happen today. However, this situation is very preventable and you can take several steps to make sure it does not happen to you.
We will review and go over the Amazon metrics are the most important and critical to track and check to make sure you prevent and to avoid having your Amazon selling privileges suspended.
Ensure You Always Treat Your Customers Like They Are Royalty
The buyer’s experience and their satisfaction is Amazon’s most important concern whenever someone purchases from your Amazon storefront.
If your customer give you a negative review, submits a complaints, files for an A-Z guarantee claim regarding their purchase or product because they received a product that was dirty, used, or your product’s packaging looks weird and ugly, or your product is defective, or it looks fake, or your product’s quality is not the best, or simply because they are unhappy with their purchase, it’s going to be a big problem and you should make sure handle it and address it as soon as possible and in the most professional manner as possible to avoid potential issues.
Amazon sellers have to understand that Amazon does not care how big you are, who you are or how long you have been selling on Amazon.com. You will run the risk of having your Amazon seller account suspended if you don’t pay attention to your account metrics and your issues such as your reviews, negative feedback, A-Z guarantee claims and refund requests.
Amazon’s algorithms are constantly changing and will continue to change. No one receive a free pass. Occasionally, one may not get suspended but rather will have the listings in question removed from their Amazon seller account and be told they are not allowed to sell or list the particular ASIN(s).
However, you have to remember that there are steps you can take to mitigate, minimize and prevent an Amazon suspension.
We recommend that you always do your best to prevent negative feedback by improving the customer service provided to your customers. This can be done in several ways: improving the manner in which you treat them, the manner in which you word and phrase communication with them, ensuring you have good communication between the two of you, following up with them with any questions they may have before a purchase to ensure the product is indeed what they are looking for.
These simple, yet obvious steps can and will minimize any confusion where a customer may complain or submit a A-Z guarantee claim.
To go on, Amazon sellers who are selling their own Private Label products should make sure their product’s photographs and their product’s packaging don’t look cheap or mediocre. All Amazon private label sellers should always make sure that their products are properly manufactured and are thoroughly executed.
Such steps would keep buyers from second guessing their purchase and prevent potential negative feedback or reviews that could damage their Amazon seller account or worst have their Amazon account suspended.
To understand your customer’s complaints we provide the following:
• “Used sold as New” Complaint – This can be that the seller may have been trying to pass on something off as new that was not new, it may be that the product was dirty or looked dirty, it could be as simple as the customer thinking the product was used when it wasn’t.
• “Not as Described” Complaint – This is usually a listing problem when there was not much communication between the seller and the buyer. It could be that they received the wrong size, or color than what was shown on your product’s photograph.
• “Defective” Complaint – The product is not working as it is intended to work. It could be that it was broken or damaged in route by the shipping service.
• “Not As Advertised” Complaint – This can be that a product is not as you advertised it on your listing. For example: Seller mentions that their product does X function but the product does not actually do such function.
• “Counterfeit / Inauthentic Item” Complaint – It is very common for Amazon sellers to be suspended for inauthentic item complaints regarding counterfeit / inauthentic items. As soon as the complaint it made Amazon will remove your listings in question or suspend your Amazon selling privileges immediately. Amazon sellers then have to prove they are sourcing their products legitimately from authorized suppliers using your own paper trail or receipts or invoice.
Make Sure Your Monitor Your Negative Feedback Everyday
There are ways to identify if something suspension-related will occur to your account. In your Seller Central Account, you can log in to see what type of negative reviews you have received from your customers.
As an Amazon seller there are ways you tell whether you may or may not be at risk of being suspended from selling on Amazon. To do this, go to your Amazon Seller Central Account. Log in and see the type of negative reviews your customers have given you.
We recommend that you check your negative reviews report on a daily basis. This way you can address your negative feedback before any problems arise from them. After checking your negative reviews a few times you will start to see the reason they left such reviews and you can start cataloging and monitoring them without issue.
If you sell various products and brand, you can sort them by ASIN in order to find our exactly where and why you are having issues. It is important to note that negative feedback will include all your negative comments, including the negative feedback that have been removed.
This is particularly important because Amazon’s algorithms will search and scan for keywords such as fake, counterfeit, inauthentic and any other red flags they look for.
In closing, the small steps we mentioned above are huge in regards to minimizing and mitigating your chances of being suspended from Amazon.
Yes, they may be simple but you have to remember that selling on Amazon is a campaign. Providing the best customer service is a campaign and crucial part of your business.
As is making sure that you have great communication between you and your Amazon customers and ensuring you provide them with the product they are looking for.
All the best.
The Happy Amazon Seller